Digital Marketing
Dominate the Digital Ecosystem
Digital Marketing Overview
Learn how to build powerful online brands, drive unprecedented traffic, and maximize conversion rates. This comprehensive program tackles social media algorithms, content strategy, and analytical data tracking, ensuring you are equipped with relevant, income-generating skills for the modern economy.
Social Strategy
Master major platforms to manage and grow organic and paid social media accounts effectively.
Data Analytics
Utilize KPIs and website analytics to measure and analyze marketing campaign performance.
Email Marketing
Develop ethical list-building strategies and high-engagement automated email campaigns.
Course Specifications
- Duration: 3-4 Months
- Mode: Physical / Online / Blended
- Entry Requirement: KCSE Certificate & Basic Computer Literacy
- Opportunities: Planned Internships & Job Market Networking
Financial Investment
| Requirement | Amount (KES) |
|---|---|
| Admission Fee | 500 |
| Tuition Fee (Per Module) | 9,000 |
| Graduation Fee (Certificate) | 5,500 |
* Payments strictly via Bank or M-Pesa. Hard cash is not accepted.
12-Week Curriculum
- Week 1: Digital Marketing Ecosystem & Opportunities
- Week 2: Branding & Online Presence
- Week 3: Content Principles & AI Creation Tools
- Week 4: Social Media Strategy & Community Management
- Week 5: Search Engine Optimization (SEO)
- Week 6: Google Ads & Paid Social Media Ads
- Week 7: Email Marketing & CRM Fundamentals
- Week 8: Mobile Marketing & Influencer Collaborations
- Week 9: Analytics & Campaign Evaluation
- Week 10: Legal, Ethics & Consumer Protection
- Week 11-12: Campaign Development & Final Presentation
Assessment Structure:
- Assignments & Quizzes: 40%
- Practical Tasks: 30%
- Final Project: 30%
Application deadline: 1 week prior to class start date.